Secrets of Spin with Media Maestro David Yelland | Andrew Roberts | Hoover Institution

Andrew Roberts speaks with David Yelland, former editor of The Sun and co-host of BBC Radio 4’s popular podcast “When It Hits the Fan,” about the hidden machinery of modern power: public relations, political messaging, media influence, and crisis management. Yelland reflects on Rupert Murdoch, the decline of tabloid power, the rise of tech platforms and algorithms, Trump’s “flood the zone” media strategy, royal communications, corporate spin, Ukraine, Gaza, COVID, and why the people shaping the message are often as important as the leaders delivering it.