Secrets to a Killer Brand

[Recap] Steven, Melissa and Alan recap Jeremy Goldman's interview. Jeremy Goldman, Founder & CEO of the Firebrand group, a NYC based agency where he's on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he's also an accomplished author, having published two books, a keynote speaker, and a contributor to INC.   [00:00] Secret to a killer brand. [00:55] What's up, Creative Hustlers. [01:30] Why we wish Jeremy was still in town! [01:50] Jeremy's background [02:04] Key points in "Getting to Like" [02:40] Jeremy & the Firebrand Group [03:20] Future Proofing and Marketeers. [04:14] Positioning from a Marketing perspective. [04:55] Why you should follow Jeremy's column on INC. [05:30] Personality vs. Substance. [06:00] Steven's Facebook feed is yelling at him. [06:30] Thoughts on Video Ads [07:10] If Steven was a cat, his name would be "Video Struggles" [08:35] If you have to record it 5 times, it HAPPENS! [09:00] If you have blinds tied up in the background, no one is going to buy your product. [09:28] Getting back into video. [10:10] All the struggles to recording videos. [10:30] Podcasteers, don't fear! Podcasts are sticking around. [11:37] Using only one sense to absorb information. [12:00] Future of Podcast: Apps in Cars & Holograms in your living room. [13:16] Marketing impact of A.I and Emerging Technologies [13:35] What is RankBrain and self-learning? [15:02] The checks and balances of A.I [16:05] But, let's remember, it's only a machine. [16:50] Melissa doesn't know what "Skynet" is… [17:17] Facebook wasn't even a thing when Steven & Melissa were in high school! [18:20] Shout out to Zoe from About.Me [19:25] Traveling can help marketers have empathy and improve their game. [20:05] Embracing the different cultures and countries. [21:00] Find what people really need. [21:25] Alan's jump from Cape Cod to USC. [21:58] Melissa wants to start a diversity club! [22:29] Americans have the worst potlucks. [22:50] International Roundtable [24:15] It's the ugly American's fault flights are expensive. [24:42] Ben Franklin is the first American #CreativeHustler. [25:30] Pouring one out for all the homies. [25:53] Who's your Mount Rushmore of #CreativeHustlers? [26:50] Looking at legacy as entrepreneur. [27:20] Jeremy wants to be remembered as, "at least he wasn't a schmuck" [27:55] We're bringing schmuck back! [28:30] Adult Warning: Look up "Scutch" on UrbanDictionary! [29:06] Let us know if we were too Schmucky! [29:30] Get your free gift at TheCreativeHustler.com/Checklist! [30:20] Don't forget to leave a review! [30:43] Melissa's Moment of Hustle   Contact: Tweet him on Twitter - @Jeremarketer Find out more about what Jeremy does: FirebrandGroup.com Check out his books on Amazon: Going Social by Jeremy Goldman Getting to Like by Jeremy Goldman