Secrets to Scaling: Multifamily Insights from Rise 48's COO and CFO | Jake & Gino Podcast

In this episode, Jake and Gino sit down with Bikran Sandhu, COO and CFO of Rise 48 Equity, to explore the journey of building a multifamily real estate powerhouse. From forming partnerships to scaling operations across states, Bikran shares the strategies and lessons that helped Rise 48 succeed in the competitive real estate market. Learn about value-add investing, the pros and cons of in-house property management, and why focusing on SEO and PPC marketing can give you an edge in multifamily investing.What You’ll Learn in This Episode:The founding story of Rise 48 Equity and the meaning behind the nameTransitioning from partnerships to forming a fully-fledged companyThe pros and cons of in-house vs. third-party property managementAdapting investment strategies to changing market cyclesThe importance of listening to investors and evolving business strategiesHow SEO and PPC marketing can outperform traditional ILS platformsChapters:00:00 - Introduction  01:51 - The Story Behind the Name "Rise 48 Equity"  06:17 - How Complementary Skills Formed a Strong Partnership  07:53 - Evolving Investment Strategies from 2019 to Today  14:31 - Why Rise 48 Brought Property Management In-House  26:23 - Expanding to Dallas and Charlotte: How Rise 48 Selects Markets  36:53 - Leveraging SEO and PPC Marketing Over ILS Platforms  39:50 - Gino Wraps it Up   We're here to help create real estate entrepreneurs...  About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.