Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#299)

In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law. Topics discussed in this episode: The Importance of Brand Protection in a Competitive Market How Strong Trademarks Increase Business Value Why Trademark Protection is Essential for Online Startups When to Trademark Your Business Name Links & Resources Website: https://laredo-branding.com/en/about-guido-laredo/ LinkedIn: https://www.linkedin.com/in/guidolaredo/ Get access to more free resources by visiting the podcast episode page at t.ly/NJ8JX Subscribe & Listen Everywhere: Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Partner with us: https://ecommercecoffeebreak.com/partner-with-us/