Secure your financial future with Kissht

In this episode of Crafting Bharat: A Startup Guide, Krishnan Vishwanathan, the founder and CEO of Kissht, shares the inspiring journey of starting Kissht in 2015 and delves into the challenges they faced in providing instant consumer credit to underserved segments in India. Krishnan informs host Gautam Srinivasan about how his team adopted a "low and grow" approach, starting with small loans and gradually increasing exposure based on repayment behavior, while emphasizing the role of technology in bridging the gap between digital and finance. The episode concludes with insights on running a successful fintech while aiming for the greater good.