Secured Presents: West to East with Andrew Rapsey

Welcome to Secured Presents: West to East, a 45+ episode series filmed live at ISC West where we bring the biggest voices in security into real, unfiltered conversations. In this episode, we’re joined by Andrew Rapsey, Chief Marketing Officer at Acre Security. In this episode, we dive into: • How security companies are positioning themselves in a changing market • Why brand, messaging, and clarity matter more than ever • The challenge of standing out in a crowded industry • And how customer expectations are shifting the way companies communicate value This conversation looks at the business side of security and why perception can shape adoption just as much as the product itself. This series is about more than trends. It’s about capturing an industry in motion. Let us know in the comments: Does the security industry have a branding problem?