Security vs. Soul | Sierra's Journey to Purpose-Driven Esthetics

Today we’re sitting down with our girl Sierra—an esthetician with one of the most powerful career pivots we’ve seen. From working full-time at Costco with financial security and benefits to walking into esthetics school with a big dream on her heart, Sierra has navigated her path with courage, soul, and strategy.We talk about what that “in-between” season looked like—when the dream is planted but the pieces haven’t come together yet. From recovering from surgery to job hunting and juggling part-time work, Sierra walks us through how she held the vision, trusted herself, and eventually said yes to the opportunity that changed everything.We also dive into how she’s used personal branding, mentorship, and her BFF ChatGPT to build fast momentum—while staying deeply aligned with her values. You’ll hear how she’s structuring her business now to walk away from Costco for good and what this soul-led journey has taught her in both business and life.If you’ve ever craved permission to pivot, build your own thing, or trust the path that’s calling you—this one’s for you.