EPISODE · Jul 3, 2008 · 4 MIN
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from Martini Shot
Once, a writing team I know pitched a show to a network. Pitches are tricky things – sell too hard, too slick, with too much prepared "Hey! How are ya?" kind of patter, and you turn everyone off. You turn something that's supposed to be a sales call disguised as a casual meeting into a sales call disguised as a…well, disguised as nothing. As a sales call...
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