See How Creativity Flies High with Songfinch

We're delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC Full Episode Details  Songfinch is revolutionizing the custom gift industry, creating personalized songs with people's unique stories. But how do they convey that magic on social?  Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.  Brandon's a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!  Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting.  A fascinating interview that becomes a bit of a brainstorming session!   In This Episode:    0:00 - Introduction  3:47 – Introducing our guest  4:01 – Introducing Songfinch  6:05 – Joining an established social team  8:57 – Leveraging UGC  11:16 – Pitching new ideas among an established team  13:46 – Songfinch's artists  15:27 – Creative briefs  18:52 – Using different channels  21:44 – Leveraging underused platforms  27:10 – Pay to play on social  29:10 – Looking for a new role  33:47 – Brandon's final two  35:18 - Outro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Songfinch  Brandon's website  Follow Brandon on LinkedIn  Follow Brandon on Instagram  Follow Brandon on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers.