Seedlip: How Ben Branson Pioneered The Low To No Category and Won Listings at Waitrose, M&S, Ocado and Michelin Star Restaurants - Ben Branson

HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON  This conversation CHANGED EVERYTHING.  Ben taught me, NATURE IS EVERYTHING.  Hold ya horses -  You may think, I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf)  It’s NOT.  Nature and the founders journey are inextricably intertwined.  Nature, like start ups: Pain and Chaos wield Flourishing Growth.  Nature, like start ups: CONSTANT CHANGE, the seasons and the journey are in flux, Good, Bad and Ugly.  Nature is where founders find thunderous creative-dynamite to blisteringly disrupt categories.  Nature is ego-dissolving, perspective-altering - allowing founders to detach EGO from BRAND.  Seedlip had rip-roaring flourishing success, single-handily pioneering  Low To No Category.  Won a Gold Medal at The Chelsea Flower Show  Sold 3000 Units in Selfridges in 3 weeks.  Won  listings at Ocado, M&S, Daylesford, Waitrose, Tesco, Whole Foods Market  Work with an illustrious list of Michelin Star restaurants.  By far one of my favourite convo’s so far.  Implore you listen to this puppy in a park or or woods or garden, let the hot sun tickle the nape of your neck.  ON THE MENU:  1. WHY *NATURE IS EVERYTHING* AND NATURE'S PARALLELS  WITH THE ENTREPRENEURIAL JOURNEY: PROGRESS, PAIN, CHAOS, GROWTH, FLOURISHING  2. WHY BEING YOUR OWN WORST CRITIC IS EMPOWERING - NOTHING ANYONE SAYS ABOUT YOU/OR YOUR BRAND CAN HURT YOU  3. WHY HIRING A CORPORATE M.D. IS DANGEROUS FOR CHALLENGER BRANDS AND WHAT TO DO ABOUT IT 4. SEEDLIP'S HIRING PROCESS TO ATTRACT GREAT TALENT THAT ARE THE *RIGHT CULTURAL FIT* - SEEDLIPS SEVEN PSYCHO TESTING QUESTIONS  5. THE SEEDLIP STRATEGY TO BUILD BRAND AWARENESS ON A TINY BUDGET - THE BRAND TOUCH POINT IS EVERYTHING.  6. WHY YOU MUST LOOK *OUTSIDE* FOOD AND DRINK TO CREAT ORIGINAL IDEAS + NOTHING IS EVER TRULY ORIGINAL  🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)