Seeing Beyond the Here and Now: Rethinking Corporate Purpose with Dr. Tima Bansal

Dr. Tima Bansal, Professor of Sustainability and Strategy and Tier 1 Canada Research Chair in Business Sustainability at the Ivey Business School, Western University, joins us on the Business Talk podcast to discuss her groundbreaking research, “Seeing Beyond the Here and Now: How Corporate Purpose Combats Corporate Myopia.” Corporate purpose emerges as a powerful antidote to organizational myopia in an increasingly uncertain, interconnected world. When uncertainty rises, firms tend to narrow their attention, prioritize immediate gains, and discount future rewards, leading to short-term decisions that undermine long-term value. Dr. Tima Bansal’s research shows that a clear, authentic purpose acts as a cognitive tool that guides strategic trade-offs, helps leaders balance three-month sprints with a long-term destination, and keeps the whole organization aligned on what truly matters. Purpose-driven companies not only navigate crises more effectively but also outperform their peers financially, with studies indicating up to 400 percent better performance over a decade. By shifting from inside-out thinking, focused on what the organization wants, to outside-in thinking, oriented toward the needs of customers, communities, and the planet, corporate purpose connects individual, organizational, and societal goals, enabling innovation, resilience, and sustainable success. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Dr. Tima Bansal shared thought-provoking insights from her research, “Seeing Beyond the Here and Now: How Corporate Purpose Combats Corporate Myopia,” in her engaging conversation on the Business Talk podcast. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.