Seeing the Shift: Why Big Iron Auctions Went Online Before It Was Normal | Building Nebraska

In Part 1 of the Building Nebraska podcast, Mark Stock—co-founder of Big Iron Auctions—shares how a willingness to experiment with technology years ahead of the curve reshaped the auction business. Long before online bidding was widely trusted in agriculture, Mark and his brother Ron were testing real-time internet auctions. This episode dives into the importance of timing, trust, transparency, and knowing when to change—without losing the values that built your business in the first place. Building Nebraska is brought to you by the Engler Agribusiness Entrepreneurship Program at the University of Nebraska–Lincoln.