Seeing the Whole Picture

What makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client's business as a whole, see marketing as a piece of it, and then identify how it can better fit into the puzzle. In this episode of OUTdrive, I sit down with Callis President, Megan Hartman, to discuss how her business and entrepreneurial DNA helped build the foundation for a career in marketing. 

Megan was recently named President and a partner in Callis & Associates. Megan began her career at Callis as an account manager and went on to serve in a number of account roles over the last 10 years. Prior to Callis, Megan started her business career at BluCurrent Credit Union, managing day-to-day operations of all branches. A Pettis County native and Northwest alum, Megan pursued earned a degree in business from Missouri State University.

What you'll learn: 

• Megan's business background and her new role as president of the agency 
• What makes a good account executive and how to get in contact with Callis
• Takeaways from the Build a Better Agency Conference in Chicago, put on by the Agency Management Institute (AMI)
• Some of the creative projects Megan's been involved with at the agency over the last 10 years 
• The relationship Callis has with the Missouri State Fair as their marketing partner 
• Some of the marketing strategies and emerging media she's seeing that have been the most effective 
• Why developing personas is one of the most important parts of a business' marketing plan