Seeing the Whole Picture

What makes a great marketer? Someone who is strategic? Yes. Detail-oriented? Absolutely. Asks good questions? Certainly! All of these skills are part of the equation, but they also need to be business savvy. A great marketer should be able to look at the client's business as a whole, see marketing as a piece of it, and then identify how it can better fit into the puzzle. In this episode of OUTdrive, I sit down with Callis President, Megan Hartman, to discuss how her business and entrepreneurial DNA helped build the foundation for a career in marketing.  Megan was recently named President and a partner in Callis & Associates. Megan began her career at Callis as an account manager and went on to serve in a number of account roles over the last 10 years. Prior to Callis, Megan started her business career at BluCurrent Credit Union, managing day-to-day operations of all branches. A Pettis County native and Northwest alum, Megan pursued earned a degree in business from Missouri State University. What you'll learn:  Megan's business background and her new role as president of the agency  What makes a good account executive and how to get in contact with Callis Takeaways from the Build a Better Agency Conference in Chicago, put on by the Agency Management Institute (AMI) Some of the creative projects Megan's been involved with at the agency over the last 10 years  The relationship Callis has with the Missouri State Fair as their marketing partner  Some of the marketing strategies and emerging media she's seeing that have been the most effective  Why developing personas is one of the most important parts of a business' marketing plan