Segway's Failure_ An Overhyped Innovation's Misstep

When the Segway launched in 2001, it was hyped as a revolutionary transportation device that would change cities forever. Instead, it became one of the biggest product flops in tech history. In this episode, we explore how Segway misread consumer needs, why its high price and regulatory hurdles limited adoption, and what lessons companies can learn about market timing, realistic expectations, and product positioning from Segway’s downfall.