Sekisui House's Eight Steps for AI Cultural Transformation

This details the comprehensive, company-wide AI transformation undertaken by Sekisui House, which strictly adheres to John P. Kotter’s well-known Eight-Step Process of Change theory. This reform defines AI not as an end goal for efficiency, but as a critical tool for boosting human creativity and delivering soft value that supports their vision of making "My Home the happiest place in the world." To launch this initiative, the company created a sense of crisis awareness—recognizing that relying solely on physical housing value was unsustainable—and established the subsidiary InnoCom to lead the charge. The strategic execution involves continually communicating the vision, providing employees with an environment where failure is accepted, and generating visible short-term successes across various departments. By systematically progressing through these steps, Sekisui House seeks to ensure that collaborative AI usage becomes deeply ingrained in the daily workflow and future corporate culture.