Selecting Smart Giveaways - TSI7.11

from Trade Show Insights · host Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author

Ever feel like attendees at a trade show are like kids out trick-or-treating in the neighborhood? Do you wonder if the giveaways in your booth are making a difference, or are people just out for the freebies? How much thought have you put into the selection of those items? Unfortunately, many exhibitors don’t appear to have thought very hard and a lot of them are just feeding the “gimme-gimme” mentality. Here are some frequent mistakes that exhibitors make: Giving away banned items that can’t be

Episode metadata supplied by the publisher feed · Published Oct 31, 2012

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