EPISODE · May 11, 2021 · 44 MIN
Selecting the right ecommerce platform for your SMB
from Beyond the Cart · host Nora Lahl, Andrew Wintheiser
Today we're talking about picking the right ecommerce platform for a small or medium sized business. There's really three different categories here. There's custom, there's hosted platforms, and there's software as a service platforms...Today's TopicsThe history of ecommerce platformsCommon assumptions and real-world experiencesVarients and product personalizationBack-end management and fee considerations
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What this episode covers
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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Selecting the right ecommerce platform for your SMB
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