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Jun 10, 2023 40 min

Selects: How Audience Testing Works

from Stuff You Should Know Hosted by iHeartPodcasts

Did you know some of our most beloved movies originally had different, sometimes better, endings? That is until they were tested in front of focus groups. Learn all about the how, what, and why of audience testing in this classic episode.

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Selects: How Audience Testing Works

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