EPISODE · Apr 23, 2025 · 38 MIN
Self-destruct mode: How Subaru lost the plot
from AutoExpert · host John Cadogan
Subaru used to be a great company in Australia, but unfortunately they've been sowing the seeds of their own downfall for well over a decade now ... and the harvest is imminent.Increasing Toyota ownership of the company means more Toyota beancounters running the show, sucking the passion from the brand and removing - essentially - all the exciting variants from the range, especially in Australia.Here I use one owner's interaction with them to illustrate this point, and lay out the broader reasons why this once great brand is over the hill.
What this episode covers
Subaru used to be a great company in Australia, but unfortunately they've been sowing the seeds of their own downfall for well over a decade now ... and the harvest is imminent.Increasing Toyota ownership of the company means more Toyota beancounters running the show, sucking the passion from the brand and removing - essentially - all the exciting variants from the range, especially in Australia.Here I use one owner's interaction with them to illustrate this point, and lay out the broader reasons why this once great brand is over the hill.
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Self-destruct mode: How Subaru lost the plot
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