Self-Publishing Marketing: Strategy, Chaos & Crossing Our Fingers

This week on Authors Off Script, we're tackling one of the least glamorous—but most important—parts of being a self-published author: marketing.We're sharing how we approach promoting our books, organizing launches, showing up online, and balancing strategy with creativity. Spoiler alert: despite our best intentions, there's also a fair amount of winging it involved.Because the truth is, most indie authors are figuring things out as they go.And, because this is Authors Off Script, we inevitably get distracted, go on several tangents, and end up discussing things that have absolutely nothing to do with marketing.Find us on IG @letiziafirmani and @elenalocatelli_