Self-publishing vs commercial publishing for business authors. Plus: how to scale

Two questions entrepreneurs often face are: should I write a book? And how do I actually scale my business? First up in today’s episode, business book publisher Lesley Williams – from Major Street Imprint at Rockpool Publishing – outlines the pros and cons of self-publishing versus commercial or traditional publishing. She outlines the strategic trade-offs between the two options – including distribution, timelines, control, credibility, and the real financial maths. Then we hear from Dorry Kordahi, entrepreneur and the original “shark” from Shark Tank, on his philosophy on growing businesses. Dorry explains what scaling looks like beyond the glamour: quality, positioning, patience, simplicity, relentless execution – and why founders often try to grow too early. If you’re considering launching a podcast to grow your authority and client base, reach out to our team to learn how we can support you. Business Essentials is produced by soundcartel.com.auSee omnystudio.com/listener for privacy information.