Self-Sabotage: The Toxicity of Hustle Culture in the Lash Industry with Lia Juhas

Today’s guest is lash legend Lia Juhas, Founder and CEO of LiaLash. Lia gets real and shares her past struggles openly with Cheryl and AnneMarie. As a child of immigrants who grew up with a scarcity mindset, Lia finally transformed her life from a 24/7 hustle causing multiple periods of burnout to a life that truly aligns for her. We’ll hear how Lia shot into the spotlight very quickly early on and then realized that her business was eating her alive and taking her away from all the things she treasured in life – relationships, family, and creative energy. Expect to hear: Lia’s background story and journey through the lash industry How and why Lia transitioned from lashing to teaching lashes The very real costs of hustling to make more money Owning a salon, starting a product line, being a trainer – was that as great as it sounds? How the lash industry perpetuates what lash artists “should” be aspiring to Lia's burnout - behind the scenes of success How pandemic lockdowns forced Lia to stop and step back The myth of working harder to make money Warning signs and toxic habits to watch for within yourself Balancing yourself with the pressures of hustle culture How Lia defines success these days Lia’s best advice Resources: Book- Profit First Connect with Lia: Lia's Lash Instagram Lia’s Online Courses Lia’s Mentorship Instagram Lia’s Mentorship Website Lia Juhas LinkedIn Connect with Cheryl and AnneMarie: Cheryl’s Instagram AnneMarie’s Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website