Self Storage SEO Part 2

We're back for part 2 of the self storage SEO discussion that began on last week's episode. There were so many unanswered questions that needed a response: What if you have multiple locations? Do you use 1 website, 1 Google Profile? How do you get in the Map Pack if your not already? Should my website list every single chain restaurant near my facility? When is it worthwhile to mention a landmark or other business in my content? What if people don't have Google accounts? What metrics should we prioritize to accurately measure the ROI of our SEO efforts, particularly in driving move-ins and reducing customer acquisition costs? Can you advise on how to ask customers and the frequency for reviews after rate increases have been given across multiple facilities? How do you get people to follow your Facebook page? As voice search usage increases, how can self-storage businesses adapt their SEO strategies to capture leads from queries like 'storage near me' or 'affordable storage units nearby'? For the longest time we have heavily focused on Google Ads thinking it was the primary lead driver. However are you all saying it is actually organic/SEO? How do you measure how well your website is doing compared to other facilities? Does SEO have to cost a lot? We are paying an outside company a lot of money a month to put us at top. Would it be worth it to do it ourselves to save money? Yes, we tackle all of these, plus give a few recommendations at the end for furthering your self storage education. Listen to Last Week's SEO Episode - SEO 101: How To Rent More Units Online Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions