Sell a Copier! with Chris Cool

In this episode of MSP Unplugged, host Paco Lebron sits down with Chris Cool, Founder and CEO of Cool Technology Group Inc., a Houston/Texas-based managed IT services provider specializing in cybersecurity, cloud solutions, remote/on-site support, and more for small to medium businesses. Chris shares his inspiring journey—from his days as a University of Colorado student-athlete spending more time in the mountains than in class, to diving into the copier and telecom industry in Dallas in the early 2000s. He climbed the ranks quickly, starting as an Account Executive at Intermedia Communications and rising to Senior VP on the West Coast (while based in Houston), building, growing, and even selling multiple organizations along the way. The conversation gets real about launching Cool Technology Group in January 2020—just as the pandemic hit—and how Chris navigated that chaos to build a thriving MSP. He opens up about the secret sauce to standing out in a crowded market, the toughest hurdles he's faced (and how he pushed through), his proudest moments, balancing family life in Tomball, Texas, with running the company, and his outlook on emerging trends like cybersecurity threats and tech advancements that small businesses need to watch. Whether you're a solo MSP operator or scaling a team, this episode is packed with practical insights, entrepreneurial grit, and advice for anyone dreaming of starting or growing their own IT services business.