"Sell Before You Build" The Podcast For Entrepreneurs w/ Deepak Shrivastava

Don't start coding, hiring, or building anything until you've sold the idea. Your first job is to talk to potential customers, deeply understand their problems, and validate that a real solution is needed. This is a lesson I’ve learned over multiple ventures—this being my third. In fact, we didn’t write a single line of code until we had a signed contract in hand. That shift has fundamentally changed our company culture: we stay commercially focused, but always grounded in solving real problems. It’s not about pushing my idea onto the world—it’s about listening to the world and building what it actually needs. So, always sell first. Get proof that someone is willing to pay before you start creating.