Sell Futures, Not Features by Michael Killen

https://thebookvoice.com/podcasts/2/audible/98998 to listen full audiobooks. Title: Sell Futures, Not Features Author: Michael Killen Narrator: Robert Plank Format: mp3 Length: 8 hrs and 14 mins Release date: 04-19-22 Ratings: 5 out of 5 stars, 4 ratings Genres: Sales & Selling Publisher's Summary: The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught. Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.