Sell Me Softly: Pain Point, Not Pressure Point

Early in my business, I got on a networking call that I have never forgotten. Not because it broke me, but because it built something. It set a standard I carry into every single client interaction I have now.In this Sell Me Softly episode, we are talking about the difference between identifying a pain point and weaponizing one. About what ethical selling actually looks like, and what it feels like to be on the wrong end of a sales conversation that uses your insecurities against you.If you have ever walked away from a pitch feeling smaller than when you started, this one is for you.And if you are building a business and figuring out how to sell... this one is for you too.Have a similar story? DM on Instagram, I'd love to hear it! @ledgerleafMake a Copy of our *FREE* Profit and Loss Template: https://docs.google.com/forms/d/e/1FAIpQLSdJxVr62F99dHM6q89VZuo_fRpGoBAhTXawxqUTF2qhPKuvYg/viewform?usp=publish-editorWebsite: https://www.ledgerleafbookkeeping.com/Instagram: @ledgerleaf https://www.instagram.com/ledgerleafFacebook: https://www.facebook.com/people/Ledger-Leaf-Bookkeeping-LLC/61569063584691/Book a Chat with me: https://calendly.com/brenna-ledgerleafbookkeeping/30minDisclaimer: I am not an accountant, CPA, or legal professional. Nothing in this episode should be considered tax or legal advice.