Sell That Energy Efficiency To Utility CFOs With These Tips

What keeps utility CFOs from embracing energy efficiency and demand-side management? What convinces them to invest in energy efficiency and demand-side management? Ward Eames, president, NTC, which provides educational content for utilities, provides tips based on his new ebook, "7 Strategies to Power Up Your CFO's Support." Listen to the podcast interview to learn about how NTC helps utilities reach their customers--by providing education in the schools that trickles up to parents. Eames says this strategy has proven a successful way to entice residential homeowners to embrace energy efficiency.