Sell the dish, not the ingredients

“Sell the dish, not the ingredients” is a phrase coined by today’s guest David Fish. At its core, this expression is really about how we develop, package and sell Media Solutions to clients in a way that is easy to understand. Selling the “dish” is an approach to make disparate pieces of inventory feel like a cohesive single idea. Find out more about No Two Fish at davidfish.com.au Follow David on LinkedIn. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn. Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestore