Sell the Way Buyers Want to Buy with John Kearney

In this episode, we explore how the sales landscape is shifting and why understanding the buyer’s perspective has never been more important.Joining us is the author of The Buyer’s Way, who shares insights on how successful sales teams adapt to modern buying behavior.We discuss:Why traditional selling approaches are becoming less effectiveHow today’s buyers make decisions differentlyWhat sales teams can do to build trust and deliver real valueThis conversation offers practical insights for anyone involved in B2B sales, commercial strategy, and life sciences selling.If you're looking to improve how you connect with buyers and close meaningful opportunities, this episode is for you.

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How long is this episode of Life Sciences Sales Lab?

This episode is 30 minutes long.

When was this Life Sciences Sales Lab episode published?

This episode was published on March 17, 2026.

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