Sell To Them Their Way (Season 1, Episode 10)

As a founder, you'll have an idea about where you'll want to highlight your product to prospective customers. Whether that's social media, trade shows, or inbound tactics, you'll have a hunch as to the how and where you'd like to meet your customers in the market. Here's the thing though: What's best for you isn't always what's best for your prospective customers.