Sell Your App Idea With a Prototype

The most effective way to sell a mobile app idea is to create a complete prototype so that your stakeholders can get a sense of the full experience of your app.  People are visual, and by showing your idea in action you can capture the excitement and give a sense of what the app really does.  That’s the advice of Marco Paglia, Google’s Design Lead.  An effective presentation can help you secure funding or get your company’s buy-in on the concept and design. In other words, your prototype needs to be fully functional and complete with graphics and transitions. In order to sell the idea, the prototype must be striking and visually appealing.   Then it [...]