Sellers Signs Nike Deal Ahead of Uniform Switch

South Carolina’s star QB LaNorris Sellers just signed a landmark NIL deal with Nike—timing perfectly as Nike takes over the Gamecocks’ uniform supply starting July 1, replacing Under Armour. With Sellers already projected as a top-10 NFL Draft pick in 2027 and a breakout freshman season behind him, Nike’s $77.5M 10-year deal is a major win. Under Armour declined to match, sealing the move. Sellers’ existing NIL deals with Mercedes-Benz and Beats by Dre add to his $2.7M valuation. With a new OC and key transfers, expectations are sky-high for 2026—and Nike’s betting big on Sellers to deliver. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/302664266beee9b7