Selling a Company While at War with Amit Brandon Kadosh, Head of Growth at Rex, Exited Cofounder and CEO of Encourse

When Amit Brandon Kadosh started his company, he wasn’t trying to become a founder. He saw a problem (millions of dollars of food going to waste) & decided to solve it. With no technical background and no outside funding, he bootstrapped OnCourse into a multimillion-dollar business serving thousands of locations.Then, everything changed.Just days before returning to the US, war broke out in Israel. Amit was called back into military service, leaving the company he’d spent years building. While serving on the front lines, he received an unexpected acquisition offer with just 72 hours to decide. After a life-altering combat experience forced him to rethink what mattered most, he signed the paperwork from a hospital bed.In this episode, we talk about building a company without chasing investors, why curiosity is a founder’s greatest advantage, how surviving war reshaped his priorities, and the unconventional LinkedIn message that ultimately led him to his wife.It’s a conversation about entrepreneurship, perspective, and what happens when life completely rewrites your plans.