Selling A Feeling with Scott Lawton

Send us Fan MailAt the beginning, Scott Lawton didn't know what food he was going to sell at his restaurant concept - but he knew how he wanted it to feel. The rest figured itself out.On this episode, we explore the art of creating an exceptional guest experience with Scott Lawton, CEO of bartaco and Uncle Julio's Restaurant Group. Scott shares how bartaco cultivates a unique atmosphere, blending concepts from lifestyle retail with dining to offer guests a memorable escape. He discusses the origins of bartaco, inspired by food trucks, and its focus on light, healthful fare.We also delve into how Scott's team uses customer data to enhance guest satisfaction. Through incentivized surveys and a focus on welcoming first-time guests, they prioritize the emotional experience over sales numbers. Learn how technology plays a key role in making every visit to bartaco special. Thanks Scott!