Selling a new product – How do you guarantee outcomes

With Momentum Media being a leader in innovation and delivery within the Australian events space, their sales team are regularly tasked with selling client involvement and opportunities across new events. But how do you convince a prospect that a new product will be a success when you have no historical performance data to back up the claims? In this episode of Killer Media Sales, hosts Alex Whitlock and Russell Stephenson deep-dive into the challenges of selling a new product, revealing why underselling outcomes can often work in your favour. They explain why you need to create 'exclusivity' around what you are selling, how to focus on the right parts of multi-pronged packages, and the danger of client 'illusions' surrounding what will be delivered.