Selling AI Preparedness & Cybersecurity | Results Selling Framework Podcast Episode 20

In this episode of the Results Selling Framework podcast, Keith Marchiano and James LaVine explore how MSPs can effectively sell cybersecurity solutions, the importance of understanding AI integration, and the need for a solid security framework to protect clients from emerging threats in both spheres. AI readiness is critical for MSPs, and cybersecurity controls are the key tool to ensuring your clients are safe as they explore the new landscape. Learn how education is the solution to a significant vulnerability in cybersecurity - people - and how stories can be your secret weapon to landing the sale. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun