Selling Books by Connecting with Influencers - Brian Jud

Author Brian Jud, Executive Director of the Association of Publishers for Special Sales and President of Book Marketing Works, shares the role that a solid network of connections plays in the success of your self-published books. Brian Jud's Journey After spending 20 years in the corporate world, Brian was laid off. The change inspired him to write a book. Since then, Brian has authored 17 books, many of them bestsellers. His roles have evolved from being an author, to becoming a consultant, to leading APSS, a national association. Your influencer marketing story Find a mentor: Brian received immeasurable advice from a mentor he met playing racquetball. The guidance he received saved him time and tens of thousands of dollars. Connect with a diverse group of people to gain a different perspective: Brian expanded his network by connecting with people of various backgrounds and industries.  Just get started! As Brian's network expanded, his opportunities multiplied. Take your relationships offline. There's nothing like face-to-face interaction to build relationships. One thing you're most excited about Brian is launching Book Selling University, where aspiring authors will learn everything about book marketing. They'll be awarded a certification and earn discounts from printers, publishers, designers and more. Resources and tools mentioned How to Make Real Money Selling Books: A Complete Guide to the Book Publishers' World of Special Sales Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets Book Marketing Works The Association of Publishers for Special Sales IdeaScale The Compassionate Achiever: How Helping Others Fuel Success More about Brian Jud Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC. He is the Executive Director of The Association of Publishers for Special Sales. Brian is active in special-sales marketing. He created The Promotional Bookstore, a catalog used by thousands of independent sales reps to sell books on a commission basis to non-bookstore buyers. He is the author of "How to Make Real Money Selling Books," "Beyond the Bookstore" and five titles on career transition that are distributed internationally. He sold over 1 million of these to non-bookstore buyers. Brian is the prolific creator of several eBooks on publishing success, and the editor of 3 monthly newsletters on special-sales topics. Brian was the producer and host of the television series The Book Authority that aired six hundred and fifty shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."