Selling Books With Audiobooks on Spotify

When people listen to audiobooks instead of reading books in print or digital, does reading itself win or lose?Duncan Bruce, Director of Audiobook Partnerships and Licensing at Spotify, is helping shape how millions of people discover stories through audiobooks. He tells Christopher Kenneally that innovations like PageMatch, which lets readers move seamlessly between page and audio, and Spotify’s new partnership with Bookshop dot org, are introducing books to wider and younger audiences and even driving renewed interest in physical books.