Selling Care, Not Appointments

SummaryIn this episode of the Healthcare Business Thrivecast, Randall Cooper, Michael Kenihan, and Antony Hirst discuss the evolving landscape of healthcare, focusing on the importance of selling care rather than just appointments. They explore the impact of AI on healthcare delivery, the shift towards a package of care models, and the successful business model of Kieser in rehabilitation. The conversation emphasises the need for clinics to adapt to these changes and implement effective care packages to enhance patient outcomes and business sustainability.TakeawaysSelling care, not just appointments, is crucial.Artificial intelligence (AI) is transforming how patients access healthcare information.Episodic care models may become less relevant.Patients are willing to pay for outcomes and effective care.Kieser exemplifies a successful package of care model.Membership models can provide stability for clinics.Building an experience is key to patient satisfaction.Clinics should market themselves as safe and expert-led.Ongoing care is more valuable than isolated appointments.The healthcare industry must adapt to changing patient needs.Chapters00:00 Introduction to Healthcare Business Thrivecast01:15 The Value of Membership in Healthcare04:23 AI's Impact on Healthcare Delivery11:09 The Shift Towards Package of Care Models17:40 Kieser's Successful Membership Model25:06 Implementing Packages of Care in ClinicsInstagram@hcbthrivecast