Selling Caskets at Cost and Making More Money | Tom Anderson (Funeral Director Daily) #68

Few in death care can match the experience and perspective of Thomas J. Anderson—fourth-generation funeral director, community leader, University of Minnesota Regent, and the voice behind the widely read Funeral Director Daily blog. In this episode of The Direct Cremation Podcast, host Tyler Yamasaki, CEO of Parting Pro, dives into Anderson’s story of legacy, innovation, and gratitude.From stepping up at 19 to keep the family business alive, to modernizing operations and navigating a successful sale, Anderson’s journey is a playbook for today’s funeral home owners facing an evolving market.-Timestamps00:00:00 Intro00:00:54 Welcome to the Direct Cremation Podcast!00:01:06 Welcome, Thomas J. Anderson!00:02:34 The Anderson Family Legacy and Funeral Business00:07:01 Expanding the Funeral Business00:10:52 Innovation in Funeral Business00:18:47 Selling the Business and Non-negotiables00:20:41 Value of Brand Name and Pre-need00:32:01 The Start of Funeral Director Daily00:33:49 The Growth and Impact of Funeral Director Daily00:37:51 The Role of "Experiences" in Funeral Services00:39:32 The Goal of The Funeral Director Daily00:46:49 Consolidation in Funeral Business: Pros and Cons00:49:02 Advice for Funeral Home Owners Considering Selling00:54:57 Speed Round: Future of Various Aspects of Funeral Industry00:55:17 Alkaline Hydrolysis00:56:27 Composting/Natural Organic Reduction00:58:05 Online Cremation Brands00:58:40 Online Memorialization Beyond Static Obituary00:59:38 Cemeteries01:02:55 Women in the Death Care Industry01:07:31 Online Pricing Transparency and Regulation Changes01:10:03 Consumer Trends and Traditional Funeral ServicesFor Innovative Funeral Directors Blazing a Trail.A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.Click here to subscribe: https://bit.ly/3PxOqMOFind us at https://directcremation.comSpotify: http://bit.ly/3yDEwj7Apple Podcasts: http://bit.ly/3lj2soTWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.comLearn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com