Selling Copies of Your Book with Podcast Interviews

A question we're frequently asked is, Will podcast interviews help me to sell copies of my book? If you lean into the strategy of being a guest we've seen this work really well. We look at:

• The importance of setting clear goals
• Having a good call to action
• Making your interviews work hard for you

Key Takeaways

• Before you begin booking podcast interviews be clear on your goals as a guest
• Consider the different ways you could see a return on your investment
• Think of your podcast interview as the beginning of your relationship with the listener
• If you’re consistently showing up on podcasts the listener has several opportunities to hear you on different shows and get to know you, increasing those touch points that will help them decide to buy from you
• It’s really important to have a good call to action at the end of the podcast. 
• Your call to action will align with your goals for being a guest
• You'll get the exposure to the host's wider community - on social media and to their newsletter subscribers - when you're a guest
• Make your podcast interviews work hard for you by repurposing them across your different channels

Quote

View your podcast interview as the start of a beautiful relationship with a listener rather than a wham bam transaction.

Mentioned in This Episode

Rupal Patel from CIA to CEO

Dave McKeown The Self-Evolved Leader

Adam Robarts - Nineteen

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To learn more about working with us visit https://victoriabennion.com/