Selling Düng with Data – Marketing AI That Works

In this episode, Pete teams up with guest co-host Rich Evans from Get Better to chat with Danny Bull, founder of Düng Snacks, about how AI is actually making marketing sharper, faster and more profitable for challenger brands.Danny shares how Düng is punching above its weight, getting into all the right places, and freeing up more time for the creative work that really moves the needle.This isn’t hype. It’s AI in the trenches.They cover:– How AI is helping Düng Snacks scale without a huge team– The marketing jobs worth automating vs. keeping human– Picking AI tools that actually work for your brand– Personalising at scale without sounding like a robot– Balancing AI data with gut instinct– Why challenger brands can move faster (and smarter) with AIThis episode is for any operator tired of AI “thought leadership” that doesn’t actually tell you what to do. If you want real-world examples of AI delivering results (and a few snack puns along the way) this one’s for you.About the GuestDanny Bull, Co-Founder of Düng Snacks. Former agency guy turned challenger snack brand builder, using AI to get his protein balls into inboxes, shop shelves and customers’ hands.About the HostsPete Gardner, Co-founder of Blend Commerce and eCom Collab Club™, obsessed with what actually works in eCommerce.Rich Evans, Founder of Get Better, email and retention specialist and long-time partner-in-crime to Pete.Work with BlendNeed your store to convert like your margins depend on it?Book a free “Metric on Fire” diagnostic:👉 ⁠https://blendcommerce.com/pages/metric-on-fire⁠#eCommerce #AIinMarketing #ChallengerBrand #SnackBrand #Automation #RetentionMarketing #DTCGrowth #EcomGrowth #FounderStories #eComCollabClub #BlendCommerce