Selling Emotion; the world of beauty e-commerce.

Virginie Duigou, Head of Buying for Beauty at Zalando, joins Janine Matos to explore the relatively new and dynamic world of beauty e-commerce.How do you sell beauty products online, when customers traditionally need to touch, smell and discover new products in person?Virginie explains how Zalando sells beauty online with emotional storytelling and innovations like virtual try-ons, as well as the impact of emerging trends, especially Korean beauty products.Janine and Virginie also discuss her leadership journey, the importance of strong team relationships, and how yoga is a a super power to boost personal and career development.To find out more about careers like Virginie's, visit [email protected]