Selling Enterprise Architecture: Aligning Strategy, Overcoming Resistance, and Enabling Innovation

EPISODE · Jul 8, 2025 · 52 MIN

Selling Enterprise Architecture: Aligning Strategy, Overcoming Resistance, and Enabling Innovation

from Let’s Take a Walk · host The Feld Group Institute

Enterprise Architecture (EA) is critical to bridging business and IT, but getting buy-in across the organization is no easy task. In this episode, Russell Villemez and Jon Feld explore what it takes to sell EA internally, not just implement it. They unpack strategies for engaging executives, business leaders, and IT teams, while offering practical tips like simplifying the message, preparing metrics, and anticipating objections. The conversation also explores EA's evolving role in AI and risk management, as well as how establishing a shared language across functions can drive modernization and innovation. Whether you’re just starting an EA practice or trying to reinvigorate one, this episode offers insights to help you align stakeholders and create lasting momentum.   Learn more about Jon here.  Learn more about Russell here. 

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Selling Enterprise Architecture: Aligning Strategy, Overcoming Resistance, and Enabling Innovation

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