Selling flowers while the world burns | Ep 8

What do you do when the world feels too heavy to sell your work? This episode was born from a quiet message inside my new Instagram broadcast channel, The Secret Garden Club: "It feels inappropriate to post or promote right now, but enquiries are low. What do I do?" I’ve been there; Flashbacks to COVID lockdowns, glued to the news, second-guessing every caption. If you're in that place too, this one’s for you. In this episode, I’m sharing: → A personal story from the early days of lockdowns and how flowers sold more when everything felt uncertain → Why understanding the real reason people buy flowers can change your entire approach to marketing → How to show up like a lighthouse, steady, safe, and softly visible, instead of a spotlight shouting for attention → The quiet power of creating art from pain (and yes, we talk about Taylor Swift) → The evidence that proves businesses who stay present in hard times grow faster on the other side If you're craving a permission slip to market with more empathy and less pressure and a reminder that your work still matters, especially when it feels like everything is burning, this episode will feel like a warm cup of tea and a gentle nudge forward. Links & Resources: 🌸 Join Wildflower Academy — community, strategy, and steady growth for florists who want to build a business that lasts (price increasing soon!) If you loved this episode: - Please take a moment to rate & review on Apple Podcasts or Spotify, it helps more florists find the show - Share it with a flower friend who’s been second-guessing their posts lately - Tag me on Instagram and let me know your biggest takeaway, I’d love to hear what landed for you