Selling Is Serving: Scott Willingham on Other-Centered Sales and Faith at Work

Scott Willingham is back. He is the founder and CEO of Wake Effect, a Las Cruces-based consulting firm specializing in sales training and talent optimization. In this follow-up conversation, we went deep on ASLAN, the sales methodology Scott uses with his clients, and why he chose it. The core idea is simple and countercultural: selling is serving. We talked about what it actually takes to be other-centered in a sales context, why most salespeople default to self, and how the principles ASLAN teaches align with what Scripture already tells us about how to treat people. If you have ever thought of sales as something you are not wired for, or if you have been in sales long enough to feel the tension between hitting your numbers and doing right by people, this conversation is for you. Connect with Scott on LinkedIn or visit wakeeffect.co to learn more about his work with Aslan and the Predictive Index. Listen to more episodes at 323podcast.com. The 323 Podcast is Sponsored by C12 Borderplex. Learn how C12 helps Christian CEOs build great businesses for a greater purpose at C12Borderplex.com. LinkedIn: https://www.linkedin.com/company/c12-borderplex/ Facebook: https://www.facebook.com/C12Borderplex