Selling Models in Retail Hygiene

The patterns of how consumers purchase hygiene products are changing as technology progresses. For instance, internet retailing of nappies / diapers has risen sharply in recent years. In fact, 40 percent of all diapers sold in South Korea are via online transactions. Ian Bell, Head of Tissue and Hygiene Research at Euromonitor, explains future opportunities for selling models, including thoughts on a contract based diaper service.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.