Selling More Wall Art

Lucy Dumas, an award-winning photographer, discusses the evolution of the photography business and the importance of printed artwork in photography sales. She also shares insights on seasonality in the photography business and her approach to offering digitals and client-centered sales. The conversation covers the personalized approach to photography sales, emphasizing in-person sales, building emotional connections, personalized art and design process, pricing strategy, handling objections, consultation advantages, priming for purchase, guiding client's perception, refining product list, transitioning to in-person sales, product offerings, canvas and framed wall art preference, and alternative career interests in teaching, coaching, and flower arranging.TakeawaysClient-centered salesEvolution of photography industry Personalized approachIn-person salesChapters00:00 Offering Digitals and Sales Approach28:58 Building Emotional Connection and Trust34:34 Consultation Location and Advantages41:28 Transitioning to In-Person Sales from Online Galleries47:36 Canvas and Framed Wall Art Preference