Selling multi-platform media

Whether you work in legacy media like print, tv, radio; or digital, trade or event based media ….it’s very likely that you sell more than just a single medium or product. Selling multi-platform media solutions is an increasing challenge and opportunity for the industry. Get it wrong and you can quickly find yourself missing revenue opportunities, burning client relationships, spending a lot of time on unfocused and low-return activities. If you can get it right, the opportunity to future-proof your career and offer a richer and more robust media solution for your clients is immense. Our guest today is Helen Coston of Inktop, a specialist media sales training and consultancy agency that helps publishers and media sales teams achieve their commercial ambitions. Connect with Helen on Linkedin More from Inktop Inktop blog For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn. Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestore